Important not important newsletter

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Important Not Important is a bi-weekly newsletter delivering content to its subscribers every Monday and Friday. The newsletter provides essential news about science, environment & wildlife that we will discuss in this Important Not Important newsletter review. It also provides action steps for making a difference.

Pros

  • Important Not Important brings you concise information in just 5 minutes or less.
  • This scheduling choice caters to busy individuals without dedicating too much time. 
  • The newsletter is free of cost. 

Cons

  • The language sounds quite informal & slang.
  • The Friday edition can be quite lengthy.

What is Important Not Important about? 

Important Not Important is a bi-weekly newsletter delivering content to its subscribers every Monday and Friday. The newsletter provides essential news about science, environment & wildlife that we will discuss in this Important Not Important newsletter review. It also provides action steps for making a difference. 

Every Monday, subscribers receive a comprehensive newsletter that condenses essential news, action steps for making a difference, and features from 'The Good Shit' and more. It all takes just 5 minutes or less to skim through. The format ensures readers can start their week with meaningful insights.

On Fridays, subscribers are treated to a deep-dive essay that delves into critical subjects in greater detail. These essays provide readers with a profound understanding of important issues. The Friday edition is ideal for those who have a bit more time to spare and want to explore complex topics thoroughly.

The newsletter structure of Important Not Important 

  • The newsletter begins with the title of the day’s story, followed by the author’s name and publishing date.
  • Next, you will see the Important Not Important logo.
  • The author then welcomes the readers and gives a quick intro to the story covered in the newsletter.
  • Later, you will see a few ads before the author explains the article.
  • After that, it's time for the day's main topic in the form of a (very) long text. However, it uses different font formats to break the monotony.
  • Post the story, the author ends the article with different interactive elements like Donate, Volunteer, Get educated about, Be heard about, etc. 
  • There's a poll at the end followed by various CTAs like Become a Member, Book an Hour, Sponsor the newsletter, etc.

Is it free or paid? 

Important Not Important aims to empower readers by educating them about the nitty gritty of AI. Both newsletters on Monday and Friday are absolutely free of cost. You only have to visit their website and add your email to subscribe to the newsletters. 

Next, in this Important Not Important newsletter review, let’s tell you who is behind the newsletter.

Who is behind this newsletter? 

The major driving force behind "Important Not Important" is Quinn Emmett. Quinn is the founder and writer of the "Important Not Important" newsletter. He's a screenwriter, investor, and an investor. Quinn's write-ups focus on making people think deeply and act decisively on critical science news, covering topics like climate change, Covid-19, and AI ethics. 

Willow Beck is also a writer on the team. She has a background in wildlife biology and is pursuing a Master's in science journalism. 

Teddy was also a part of the Important Not Important Newsletter writing team. He co-founded "Important Not Important" and was adopted by Quinn's wife, Dana. He brought a unique perspective to the team & had concerns ranging from food waste to potential natural disasters. Sadly, he passed away in 2022. 

Is Important Not Important Legit? 

Important Not Important addresses various environmental & social issues in a lighter way. It provides insights to those who love to learn about science. Its agenda is legitimate, and the content is resourceful & actionable. Moreover, the official website discloses concrete information about the team behind it. In addition, all the authors are experienced individuals & produce thoughtfully curated content. Hundreds of people who want to learn more about the world, including science and AI, follow the newsletter.

Important Not Important Reviews: What do readers think about this newsletter?

This newsletter has become a favorite among readers in no time. They love Quinn's interesting take and in-depth knowledge of various topics. At the same time, Willow's newsletter writings have also created space among the readers. The readers love this newsletter and eagerly wait for it every Monday and Friday.

My Honest Review of Important Not Important

Overall, "Important Not Important" appears to be a light & digestible dose of news on the world's serious issues. The content is engaging, informative & well-addressed. The subscribers also appreciate the quality of content, evident from the readers' reviews. However, the language used throughout the newsletter is quite informal, which few people may find frustrating.

The overall Important Not Important newsletter review is positive, especially for those looking forward to an easy-to-follow newsletter.

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